Big picture digital design
Holistic strategy, UX and UI
Approach
Crafting experiences that resonate emotionally and respect people’s wellbeing, going beyond functionality and usability, is where I thrive. I also like to think of the brand, the creative, the interface and the functionality, not just the narrow band of thinking commonly described as ‘UX’. And I am ever mindful of sustainability in digital design.
That’s why I call my design approach holistic.
Recent Work
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Sound Surge
Bringing an innovative hearing health app to a new market
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Australian Red Cross
An empathetic, authentic voice for a digital brand.
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OzHarvest
Giving people access to food relief, food education and avoiding food waste
highlighted work
ReachOut PeerChat
Creating a new kind of online mental health support service for young people.
CLV
Homes for Students
Re-designing online bookings to make a big step in a young person’s life that much easier.
Love Travel City Guides – Made in Kolkata
A unique sustainably produced city guide celebrating makers. Author Fiona Caulfield and I have been collaborating with artisans, craft people and artists from around India to create a series of mindful travel guides since 2006 …and yes, it’s a graphic design project.