About
Impact-oriented digital designer with a focus on social change and environmental causes
I am an experienced digital designer with 10+ years in the field. I create thoughtful digital products that balance user needs, development requirements, client objectives, and business goals with particular expertise in the government and not-for-profit sectors.
Snapshot
01
Codesign & collaboration
Working with diverse stakeholder groups to arrive at a good brief
02
User research
Insightful research with in-depth interviews and a variety of creative and visual methodologies
03
Digital strategy
Prioritising, right sizing and innovating to finalise requirements
04
UX design
Designing systems and functionality that suit strategy outcomes and deliver impact for users
06
Prototype testing
Testing the right type of prototype at the right time guarantees insights that answer the right questions
05
Creative & UI
Creating on-brand digital products and ensuring a unique voice with a legacy of graphic design from books to billboards
Biography
I grew up in Austria and started design as a teenager, with photo retouching in the days of pens and airbrushes in my dad’s small creative agency.
I have worked as a designer ever since graduating, both in agency environments and as an independent designer. I started my professional focus on sustainable design and social and environmental purpose design in 2008 while at ing group studio.
From 2014 to end of May 2020, I worked as lead designer for The Greens NSW, being responsible for all election campaign materials in NSW (in up to 93 different electorates, with each acting as a client to my design services). In this role, I was also responsible for logistics and training and overseeing teams.
Between elections, I had opportunity to join a large variety of agency teams on a project basis, for example Jaywing, Now We Collide, Paper Moose.
In June 2021 I joined Deepend full time as Experience Lead. Since then, I have led projects for a variety of NFPs, eg Red Cross, ReachOut, NSW Health, AMA, NIDA. I have developed digital strategy and driven research for member-based health funds THF and student accomodation provider CLV. I have been an instrumental part of digital transformation for member-based health fund Westfund and superannuation fund Active Super.
I continue to work pro bono creating digital and campaign design for causes dear to my heart.
