Healthy Thinking Group (HTG) Asia owned and managed a project for a medical multinational to revolutionise their regional tools, with Brightside Digital and Tedix serving as key design and technical suppliers.
I took over the concept design from HTGs Head of Design, initially to help out with quickly building an interactive client demo. Following the success of the demo, I was trusted to take the project over, designing an intuitive, component-based iPad application that condensed a large collection of static documentation into a highly navigable, rapidly localisable field tool for peer-to-peer clinical dialogue with surgeons.
Impact & outcomes
01
Explosive Regional Scale
Driven by immediate popularity among internal customer service experts, the rollout was rapidly extended from an initial 4 countries to 14 countries across Asia.
02
Drastic Time-to-Market Reduction
The pairing of component-based design with an AI-accelerated backend minimised the time required to translate, review, and deploy complex medical content into new territories.
03
Elevated Consultative Authority
Customer service experts transitioned from traditional slide presenters into data-driven consultants, capable of instantly advising on risk and outcomes for surgeons.
The challenge
The client’s field teams faced a severe information delivery block during face-to-face surgeon meetings, as clinical studies and product data were fractured across a static library exceeding 300 pages of PDFs, PowerPoints, and spreadsheets.
Furthermore, manually translating and re-laying out this deeply technical medical content for diverse Asian markets created an insurmountable operational bottleneck.
Prototypes
To secure immediate stakeholder buy-in and hit urgent commercial milestones, I rapidly designed and built high-fidelity, content-accurate interactive prototypes for an initial footprint of four countries.
This fast-tracked delivery empowered the client to successfully showcase the innovative product development live at major medical trade fairs across Asia. The customer service teams got very excited by the project!
Note, this image shows a generic prototype. The app is for use by internal teams only and cannot be shown here.
App design & componenting
Transitioning from prototype to a scalable regional asset, I transformed a disjointed and outdated collection of static documentation into a modular, reusable system of responsive UI components optimised specifically for the iPad.
I then extended the prototype into final UI design for all app screens in the original 4 countries to ensure perfect handover to the developer team.
Collaborating with the tech team
Collaborating deeply with the technical team at Tedix and the content/art direction teams, we aligned the UX components directly with fields within a Strapi Headless CMS.
This integration allowed the content pipeline to leverage AI translation engines, meaning the responsive design layouts could dynamically absorb varying text lengths across multiple Asian languages without breaking the interface.
“Amazing, everything that we need all in one. Finally!”
– Feedback from a customer service expert during product demo in Australia